As a part of our mission for ultimate design performance, the User Experience (UX) is of paramount importance by marrying an organization’s business goals with its consumer’s needs.
For their digital offerings, we co-operate with our clients and assist craft out user journeys. These are based on the understanding of behavioral patterns of the target users the business is providing services to and user research
PERSONAS & USER BEHAVIOUR ANALYSIS
Our UX process involves creating & defining documents that demonstrate the different user groups’ profiles and evaluate them according to end-user behavioural patterns.
INFORMATION ARCHITECTURE (IA)
We co-operate with clients as well as other agencies to help them structure their offering’s information architecture by categorizing, schema mapping and defining navigation which is intuitive & user-friendly.
THE IMPORTANCE OF UX
UX LIES IN THE HEART OF EVERY DELIVERABLE OFFERED BY US AT NUXA WHETHER IT IS A MOBILE APP DESIGN OR A DIGITAL PERFORMANCE STRATEGY. WE OFFER SEVERAL PROCESSES BY INCORPORATING TRIED-AND-TESTED METHODS TO SUIT EACH AND EVERY CLIENT’S NEEDS. OUR DESIGNS ARE COMMUNICATED THROUGH DELIVERABLES SUCH AS PERSONAS, SITEMAPS, USER FLOWS, AND WIREFRAMES. OUR CLIENT CAN BE REST ASSURED THAT EVERY ONE OF OUR DELIVERABLES HAS BEEN MATCHED AGAINST A CHECKLIST TO ANALYSE IF IT IS USEFUL, DESIRABLE, ACCESSIBLE, VALUABLE AND ABOVE ALL CREDIBLE.
AT OUR BEST, WE DEFEND, CRITIQUE AND TEST DECISIONS FOR THE DESIGN TOGETHER. WE ARE INDOMITABLE AS A TEAM.
An architectural blueprint is a step in any screen design process which help in defining of information hierarchy of the design calling Wireframing. We start with sketches and produce either high or low fidelity wireframes.
NUXA’s passion for design with performance lets us to craft beautiful, rich and pleasurable as well as practical designs. This passion drives us to come up with the user interfaces for desktop, mobile, and tablets.
NUXA’s design team helps create a consistent experience across the touch points where the customer and organisation intersect. We lead service design initiatives from concept and research phases down to prototype, recommendations, and designs.
FRONT-END UX DEVELOPMENT
We pride ourselves in being accurate with our delivery – which is the reason why we offer the translation of designs into functional front-end code. NUXA team’s excellent knowledge in HTML/CSS coupled with extensive AJAX & JQuery experience help your UIs come back to life.
CONVERSION RATE OPTIMISATION (CRO)
Conversion Optimization is the art and science of getting a higher portion of your web visitors to become a lead or customer. We build a conversion optimization strategy, then comes designing and running all-inclusive A/B/n and Multivariate tests for you.
Professional and experienced NUXA team offer IA services to our clients and other digital agencies to structure or create an architecture. These optimizations ensure that it communicates its service or product in a way that its customers implement and understand.
UX WORKSHOPS / TRAINING / CONFERENCE SPEAKING
OUR PASSION TO ENHANCE THE EXPERIENCE OF DIGITAL TECHNOLOGY FOR OPTIMUM APPLICATION ENSURING SUCCESSFUL BUSINESSES LEADS US, TIME AND AGAIN, TO DELIVER PLEASURABLE AND FUNCTIONAL EXPERIENCE FOR THE END-USERS BY REACHING OUT TO THE ORGANISATIONS, WHETHER FOR AN INDIVIDUAL CLIENT OR TEAM OF PROFESSIONALS, BY CONDUCTING WORKSHOPS THAT CARRY OPEN CONVERSATIONS TO INSPIRE CURIOSITY, LEND WISE SOLUTIONS BASED ON OUR INVALUABLE DIGITAL EXPERIENCES.