DATA & ANALYTICS
In DATA&ANALYTICS issues are no longer about BIG DATA, but about THE FAST DATA and RIGHT DATA.
NUXA’s Analytics Vision is getting the relevant data and information to the right audience at the right time providing the incentive and focused analysis.
The real purpose of big data is to enable big analytics, and it so follows that the real issue is about ANSWERS rather than data. Once you aggregate the data, you then have to ask tough questions.
NOWADAYS MARKETING HAS CHANGED FROM A CREATIVE PROCESS INTO A HIGHLY DATA-DRIVEN PROCESS.
DIGITAL FITNESS RUNS REGULAR SCANS ACROSS EVERY INCH OF THE PORTFOLIO, FROM WIDGETS AND WEBSITES TO MOBILE AND SOCIAL. IT IDENTIFIES, REPORTS AND PRIORITISES ON PROBLEMS. IT HELPS IMPROVE THE DIGITAL ROI AND INCREASE THE RETURN ON THE PORTION OF THE MEDIA AIMED AT DRIVING TRAFFIC ONLINE.
We identify what questions are important to you and ensure the right systems are in place and configured to capture that data.
DIGITAL FUNNEL CONTROL
Our services involve performing comprehensive audits of digital capabilities across geographies and business divisions, and benchmarking against market best practice and key competitors implementing and enforcing standards.
Here, we go about optimizing and improving the performance of your campaign or site by making appropriate changes based on data A/B, Multivariate testing.
Personalisation: Dynamic landing pages and Content targeting
Is it fair to discount that first click on Facebook or the 3rd click on PPC? Are you attributing all your revenue to the last click in the customer journey? Our team help you to identify what channels played a crucial role in that significant transaction.
REPORTING & DASHBOARDS
In NUXA Digital Marketing Agency we dig in Getting the relevant data, to the right audience, at the right time; providing the incentive for further focused analysis
CUSTOMER BEHAVIOR ANALYSIS
Highly professional and experienced NUXA team will take of definition and evaluation of the end-to-end customer experience
WEB ANALYTICS AUDIT
We collect evidence, evaluate the same and on this basis formulate our judgment which is communicated through our audit report. We steer you skillfully through all the processes.
WEB ANALYTICS CUSTOMISATION
Can you confidently say your analytics platform is delivering accurate information in an efficient way? We help identify what metrics are important.
DESIGN BASED ON DATA
NUXA redesigns the key customer journeys on mobile and desktop, following internal methodologies and best practices maximizing customer experience